The tournament achieved over 1.6 billion impressions across social media platforms, along with more than 120 million cumulative live-stream views, marking the highest figures since the launch of the Kings League. This reflects the tournament's rapid growth and its ability to attract new audiences worldwide. The final match, held at Allianz Parque in São Paulo, drew 41,316 spectators, approaching the stadium's historical record. The 2026 Kings League Nations Cup thus set an unprecedented attendance and media record, becoming the largest event in the league's history in terms of digital engagement and live-stream viewership following the conclusion of its competitions in the Brazilian city of São Paulo.
